THE FIRST DISCOUNT CARD FOR BLACK BRITISH BUSINESSES
Discover and save at Black British businesses with your Jamii card.
We're on a mission to impact habits & behaviours, getting people thinking about the incredible businesses within the community whenever you shop.
Uncover super-cool fashion houses, pioneering beauty brands & groundbreaking artists. Find new hair care favourites & indulge in unforgettable eats.
We support & showcase bright and brilliant founders, and we're determined to change the narrative around the Black British community through education, storytelling and role models.
With every penny,
"I launched Jamii in August 2016 out of my frustration at not being able to find products & services that worked for me on the high street. I realised that there were fantastic entrepreneurs emerging to solve these exact problems and wanted to showcase them, encouraging others to try them too.
I was also determined to spend more responsibly, supporting businesses that come from the Black British community and helping them grow to heights that we haven't really seen yet.
My sister Courtney soon joined the Jamii team (of one!)
We're so proud of our Black British identity, the culture & the community and Jamii is an unapologetic celebration of that. We're determined the change the narrative around the Black British community through education, storytelling and role models.
We want to normalise shopping at Black British brands by partnering with the highest quality businesses, making it easier to everyone to discover them."
- Khalia (Founder)