Beautifultrooth Apothecary was born out of necessity. Founder Jameela was tired of using prescription creams and ointments to treat her eczema, as they ultimately gave little relief and really damaged her skin in the long run.
She set out to create a truly natural product to heal and nourish her skin. After many years of trial and error she finally formulated the product she had always dreamt of finding. With Beautifultrooth Apothecary, Jameela is sharing her wisdom with others, so they too are able to moisturise and heal their skin with safe and truly natural products.