In the summer of 2017, fashion accessories designer, Cherelle Brown could see there was a problem with the lack of diversity within the greeting cards industry. Taking matters into her own hands, she was on a mission: to create a quirky, fun and contemporary line of cards which champions the voice of the underrepresented. This is how Kitsch Noir was born.
Kitsch Noir supports a movement that celebrates the love and enjoyment of the black British experience. All cards and small gifts are designed to spread positivity, humour and sometimes a little education, with diversity at the heart of the brand's vision.